Apple Case study (Strategic brand Management assignment) Essay

Apple Case study (Strategic brand Management assignment) - Essay Example At a garage in Los Altos, California, this team came up with a computer circuit board which they named Apple. Several months later they had come up with around 200 units, over and above bringing on board another partner A.C Markkula Jr. who played a big role towards creating a center of attention in the market as the experienced businessman in the team. Job succeeded in bringing user friendly computer into the market, and Apple II was released in April 1978. It made Apple an industry leader with sales shooting up to 100,000 by the end of 1980. In December the same year, it was launched as a successful IPO. D OGrady, 2009 argues that, Apple has a long history of competitive advantages, since its launch in 1980. Its desktop market was driven due to its superior software like Adobe PageMaker and peripherals like laser printers. Moreover, it has thrived in the education sector by seizing more than half the market, over and above, being one of the most profitable PC company globally. It was in a position to give its customers a complete desktop solution that included hardware, soft ware and peripherals that allowed them to work with the computer in an easier way as plugging and playing. It stood up in the market for having designed products from scratch and the use of unique chips, disk drives and monitors. Additionally, loyal customers for the Macintosh gave permission to the Apple company to sell its products at a best price. Consequently, it paid up for more research to be done, where more invention emerged in respect to the market demand. It is evident that Apple had the first usable personal computing devices. It was brought in by IBM in 1980, and by early 1990 a new standard by the name Wintel dominated the industry. Several manufactures such as Dell Computers built PCs around standard building block from Microsoft and Intel. Growth was driven by lower prices and expanding

Sunset Grill at Blue Case Study Example | Topics and Well Written Essays - 500 words - 1

Sunset Grill at Blue - Case Study Example Melhuish recognized that during the first year of operations and even when his franchise managed to break even, he was struggling and leaving money on the table. With new ideas, ready to implement before the summer will help reduce queues and get the operations fully on track. Data collection shows that the most burdensome queues are during the weekends. To alleviate this, Melhuish is planning on hiring a part timer food runner. The food runner will deliver the food from the kitchen directly to the table, saving the servers time and energy. This addition to the staff, even on a part time basis, would increase daily table turn over by five to ten percent. Melhuish is considering on adding a menu boards around the restaurant. One would be above the open concept kitchen and the other would be electronic near the front entrance. Both boards would be strategically placed so that those waiting would have the option of looking over the menus prior to sitting down. By the time the customers were seated, they would know what they wanted to order. This would reduce the amount of ordering time by up to 10 minutes. Melhuish believes the electronic menu boards could also be useful in promoting a few high-margin items. In response to customer complaints, Melhuish brainstormed the idea of allowing substitutions to certain menu items. Currently, the policy of no substitutions is strictly enforced. Data shows that allowing substitutions on certain menu items or during shoulder seasons would increase the preparation time from 5 minutes average to 6 minutes average. This small amount of time, is not a very big change in comparison to the advantages of allowing certain substitutions and satisfying customers requests / complaints. Another way to help reduce wait times is to add additional seating to the restaurant. Melhuish is considering increasing capacity by converting the